Flexi Tribe
Website builds, website hosting and application development
Natasja KleinmanExplore the workWe build websites that explain your business, and applications, CRM, custom software and platforms that help you run it. Doohickey is a new Perth studio backed by an experienced team, with affordable scopes for Australian small and medium businesses, on shore delivery and phone and email support.
National support line +61 3 6413 4207Project enquiries answered within one business day
Website builds, website hosting and application development
Natasja KleinmanExplore the workCRM development and AI assistance
Blake GoodExplore the workStart with the website or business system you need. Each build has a defined scope, with care and support agreed before launch.
A service website, WordPress build or landing page that explains your business and makes it easy to enquire. We agree the content, CMS and ongoing care before launch.
Web applications and internal tools for the work your team does every day. Start with the users, the records they need and the first workflow worth building.
Custom CRM or Dynamics 365 development for customer records, enquiries and follow up. Connect your website and existing tools without making staff enter everything twice.
Software for a business process that off the shelf tools cannot cover well. Test the workflow early, then build the agreed release with a documented support path.
Customer portals, learning platforms and shared business systems. Plan access around the people using them, with clear permissions and connections to the systems behind the screen.
CMS, theme and plugin updates, website fixes and application support. Your agreement sets the support hours, response targets and work included, with phone and email contact in Australia.
Choose the affordable path that matches the problem: a better website, a supported WordPress site, a practical app, a rescue review or a first proof of concept.
Affordable web development for Perth service businesses that need a site that explains the offer, captures enquiries, connects forms to CRM or booking tools, and has a real support path after launch.
Affordable custom app development, portals, dashboards, AI tools and workflow systems for teams that need software they own.
Create two draft website pages for your small business, then have Doohickey check the files before anything is emailed through.
A basic website or app proof of concept for eligible projects, built with no upfront build fee and payable only if you approve launch or production use.
Focused, affordable software for the business process that generic SaaS cannot quite support.
An honest technical read on a stalled, inherited or offshore software build before you spend more.
The name is new. The people doing your work bring experience with websites, applications and the systems businesses rely on.
Our team brings 15 years of combined experience, with more than 100 projects delivered across their careers. That experience includes government and not for profit systems, enterprise infrastructure, security and business software. It shapes the decisions we make on smaller projects too, including who can access the system, how it recovers from a problem and who supports it after launch. UX and CX design work for a major Perth university adds experience with forms, content and accessibility used by students, staff and support teams.
For small and medium businesses, a polished screen is not enough. The enquiry has to land cleanly, the records have to move, the CMS has to be maintainable, and someone needs to know what to do when an update, integration or login path breaks.
Read the studio storyWebsite builds, hosting and applications for Flexi Tribe. CRM development and AI assistance for Good Designs.
Our team's work with Natasja Kleinman at Flexi Tribe includes website builds, hosting and application development.
Our team's work with Blake Good at Good Designs covers CRM development and AI assistance.
Websites, support plans, apps, AI, CRM, Power Platform, API integrations and search visibility work for businesses that need enquiries, cleaner operations and fewer unsupported systems.
Get practical phone and email help for broken forms, CMS edits, layout fixes, plugin issues, hosting questions and urgent website problems.
WordPress careWordPress MaintenanceRun WordPress updates with backups, rollback planning, form tests and plain-English reporting instead of hoping plugins behave.
Custom systemsCustom Software DevelopmentBuild the software your process needs when off-the-shelf tools keep creating workarounds, double handling and reporting gaps.
Business appsApp DevelopmentReplace spreadsheet, email and manual handoff work with a secure web app, portal or field workflow your staff can use.
Web appsWeb App DevelopmentCreate browser-based tools for staff, customers or suppliers to submit data, check status, manage jobs and run reports.
Client accessCustomer Portal DevelopmentGive customers, members or suppliers a secure place to log in, upload details, check progress and reduce email back-and-forth.
Search visibilitySearch Visibility SupportTurn thin service pages into useful buying pages that answer fit, cost, proof, support and next-step questions.
Microsoft appsPower Apps DevelopmentBuild practical Microsoft 365 apps for inspections, approvals, job tracking and admin workflows without creating licence or data-model mess.
System linksCustom API IntegrationsConnect the systems your team already uses so enquiries, bookings, payments, CRM records and reports move without re-keying.
CRM cleanupCustom CRM DevelopmentClean up leads, quotes, jobs, customer history and reporting so sales, service and operations work from the same record.
LMSLMS and Learning SystemsTraining providers, RTO-adjacent teams, franchises, field service businesses and compliance-heavy small businesses.
AI automationAI Automation For Small BusinessUse AI to triage enquiries, read documents, draft replies or prepare quotes while people stay in control of the final decision.
AI AgentsCustom AI Agent DevelopmentTeams that need AI to assist a repeatable operational workflow, not act as an unsupervised black box.
Add a secure portal, a tested AI task or a rescue review when the business needs it. AI is a supporting service, not a requirement for a website or software build.
Custom logged-in software your customers, staff, or partners will use.
AI integrationAI integrationsAI inside the software you already run, only where it earns its keep.
AI buildNew AI productsNet-new AI-powered software that saves hours and belongs to you.
Rescue reviewProject rescue and onshoringBring an abandoned or offshored software project back to Australia.
Short explanations for buyers comparing search visibility, website support, custom software and AI automation.
How SEO, AEO and GEO help a business explain services clearly before buyers enquire.
AEOWhat is AEO?A plain-English definition of answer engine optimisation for service pages and FAQs.
GEOWhat is GEO?How AI tools understand a business, its proof, service area and useful next step.
SupportWebsite maintenance explainedWhat care plans, updates, backups, form checks and support response targets usually cover.
SoftwareCustom software explainedWhen a focused custom system makes more sense than another spreadsheet or SaaS workaround.
Not sure where to start? Browse website and system needs by industry, compare the options in our buying guides, or look up a term in the plain English glossary.
A small-studio workflow for custom software, web applications, and AI products that need to be useful on launch day.
We define the business goal, the users, the messy handoffs and the point where the build becomes worth doing.
You see screens, service flows and trade-offs early. No mystery deck, no surprise scope.
Short cycles, visible progress, production-minded engineering and a short weekly progress update.
We ship, watch the system, fix the sharp edges, and leave clean documentation behind.
A website that explains your services, a CRM that keeps records together or an application that handles a business task. We shape the build around what you need to do.
The buyer path, workflow or support risk is named before design or code starts.
The first release proves a real page, integration, portal or app workflow.
Access, hosting, backups, notes and response paths are treated as part of the work.
Doohickey is based in Perth and works with Australian small and medium businesses that want direct senior delivery, clear support and practical software without agency theatre.
Perth is the home base, and the work is shaped around Australian time zones, local business language and straightforward ownership. When the right client is outside WA, delivery stays practical: remote workshops, fixed-price options for clearly defined work, plain-English updates, Google Business Profile alignment when it matters, and support paths that do not depend on a big retainer.
A website that explains the offer, an app that removes admin, a support path that answers when something breaks, and clear content that helps serious buyers decide whether to enquire.
Perth web developmentStraight answers about websites, business apps, AI integrations and rescuing a project that has gone sideways.
Yes. Doohickey is a Perth web development and application development studio building websites, secure portals, custom web applications, AI integrations, and project rescue work for Australian small and medium businesses.
We build both. The work ranges from high-performing websites through to logged-in portals, dashboards, CRMs, workflow tools, and AI-powered products.
Yes. We start with a rescue review for stalled, abandoned or offshored software builds, then give a clear recommendation on whether to stop, stabilise, rebuild or finish the project.